Where saving becomes a celebration
Redeconomia Anniversary Campaign, 2025.
In Rio, the biggest supermarket players all celebrate their anniversary at the same time, turning the retail calendar into a price war. For Redeconomia, winning meant doing more than lowering prices. The brand needed to stand out and deliver one consistent experience across more than 140 independently run stores.
Everyone loves a birthday party. But what makes one impossible to miss?
Meaningful engagement, a sense of belonging and something special to take away. So instead of competing for attention, we built something people actually wanted to be part of. A real party of savings.
Stores became the centre of the celebration.
Media, digital platforms and in-store experiences worked together as one integrated ecosystem where people were invited in, engaged and rewarded with real benefits at every touchpoint.
From in-store experiences to participatory challenges, every interaction reinforced the same idea: saving money wasn’t just practical, it was part of the experience.
Retail became live entertainment.
Live from inside the store, creators competed in cooking challenges built around promotional offers, connecting the physical shopping experience to the digital conversation in real time.
A proprietary retail mechanic became the emotional peak of the campaign.
Every action created its own echo online.
Redeconomia didn’t just run another retail promotion. It turned saving money into a celebration people wanted to be part of.
And it delivered real impact.
+60%
media impact on Brazil’s largest TV network vs the previous year
34.6M
impressions across broadcaster media channels
R$0.47
CPC - 8% more efficient vs 2024, maintaining conversion quality with 24% less investment
Owned channels growth:
reach
+35%
+50%
profile visits
+30%
interactions
Credits: Creative Direction, Campaign Lead & Copywriting — Sarah Rolindo / Art Direction — Sarah Rolindo / Design — Rachel Freitas, Rodrigo Diniz, Nilson Pereira / Production — Rafael Carvalho, Elita Pinto / Media, Social & Influencers — Karen Mesquita, Francis Ferreira, Alexia Jordão, Luanny de Paula / Web Development — Fabio Freitas, Robson Jr. / Film Direction — Ulysses Sena / Film Production — Ulysses Sena, Hebert Quiles, João Paulo.