#MomsTips
Redeconomia Mother's Day Campaign, 2025.
Mother’s Day is emotional. Supermarket ads are about price. How do you celebrate the occasion without losing the message of savings?
Some of the best advice in life comes from our mothers. They just seem to know everything. In Brazil, there’s even a saying everyone grows up hearing: “Mother knows best”. So for Mother’s Day, Redeconomia turned that cultural truth into an idea.
Let Mom deliver the best shopping tip.
The film brings the real mother of the brand’s spokeperson into the campaign, turning everyday shopping tips into a simple reminder: when it comes to making smart choices about saving money, Mom already knows where to go. Redeconomia.
A campaign that felt instantly familiar.
1M plays
Instagram views within the first days of the campaign — the brand’s highest organic engagement at the time.
Community response
The appearance of the Fernanda's real mother sparked conversation and recognition across Redeconomia’s channels.
Credits: Creative Direction & Art Direction — Sarah Rolindo / Design — Rachel Freitas / Film Direction — Ulysses Sena / Film Production — Ulysses Sena, Hebert Quiles, João Paulo