Summer Is Taking Prices Down
Redeconomia Summer Campaign, 2026.
In Rio, summer comes with its own visual codes. And even the sky does the talking.
Planes cross the beaches pulling banners with advertising messages that become part of summer days. So instead of inventing a new language, we used one people already recognise.
This summer, prices are coming down.
As the beaches filled up, planes carried messages reinforcing a familiar truth: Economia é aqui ("Savings. Right here"). The best part is that prices are plummeting. Literally. The idea becames real as the brand’s ambassador, followed by the prices, went into freefall by parachute.
The landing happens exactly where people want it to. At Redeconomia.
By turning a common media format into a live demonstration, the campaign transformed price into something visible, physical and impossible to ignore.
A campaign that felt instantly familiar.
1M plays
Instagram views within the first days of the campaign — the brand’s highest organic engagement at the time.
Community response
The appearance of the Fernanda's real mother sparked conversation and recognition across Redeconomia’s channels.
Credits: Creative Direction & Art Direction — Sarah Rolindo / Design — Rachel Freitas, Rodrigo Diniz / Film Direction — Ulysses Sena / Film Production — Ulysses Sena, Hebert Quiles, João Paulo