creative direction art direction branding visuals campaigns
Where Saving Becomes a Celebration
Redeconomia Anniversary Campaign, 2025.
In Rio, the biggest supermarket players all celebrate their anniversary at the same time, turning the retail calendar into a price war. For Redeconomia, winning meant doing more than lowering prices. The brand needed to stand out and deliver one consistent experience across more than 140 independently run stores, while building long-term brand perception.
Everyone loves a birthday party.
But what makes one impossible to miss?
Meaningful engagement, a sense of belonging and something meaningful to take away. So instead of competing for attention, we built something people actually wanted to be part of. A real party of savings.
Everyone loves a birthday party.
But what makes one impossible to miss?
Meaningful engagement, a sense of belonging and something meaningful to take away. So instead of competing for attention, we built something people actually wanted to be part of. A real party of savings.
Everyone loves a birthday party.
But what makes one impossible to miss?
Meaningful engagement, a sense of belonging and something meaningful to take away. So instead of competing for attention, we built something people actually wanted to be part of. A real party of savings.
From initial pilot within Audible app
Early in the pandemic, Audible rushed to provide Sleep content for free via Audible and Amazon.
260K+
Downloads of individual Audible Sleep titles in the first 4-5 days, 30% of those from non-members
260K+
Downloads of individual Audible Sleep titles in the first 4-5 days, 30% of those from non-members
260K+
Downloads of individual Audible Sleep titles in the first 4-5 days, 30% of those from non-members
Related work
Redeconomia Anniversary Campaign
Redeconomia Anniversary Campaign
Redeconomia Anniversary Campaign